Negotiating Your First Commercial Lease or Vendor Contract
General principles for reading contracts carefully and negotiating fairly, before you sign something that locks you in for years.
Business
Startups, pricing, marketing and leadership — practical lessons from people building companies right now.
Content Marketing vs Paid Ads: What Should an Early-Stage Startup Choose First
Both channels work, but rarely at the same stage for the same reasons. A framework for deciding where to spend your first marketing dollars.
Email Marketing Fundamentals Every Small Business Should Master
Email remains one of the highest-return channels available to small businesses. Here is how to build the basics correctly.
Building a Simple Sales Pipeline That Does Not Leak Leads
Most small businesses lose deals not to competitors but to their own disorganization. Here is a pipeline structure that fixes that.
Choosing a Business Structure: A General Overview for New Founders
Sole proprietor, partnership, or company? An illustrative, non-jurisdiction-specific look at how to think through the decision.
Hiring Your First Employee Without Getting It Wrong
Your first hire changes how the business runs long after they join. A practical guide to deciding, finding, and onboarding well.
Writing a One-Page Business Plan That You Will Actually Use
Skip the forty-page document nobody reads. Here is how to fit the decisions that matter onto a single page and keep it alive.
How to Conduct a Post-Mortem When a Major Client Leaves
Losing a key account hurts, but it also reveals valuable operational flaws. Here is how to run a constructive churn post-mortem to protect future revenue.
Seven Cash-Flow Mistakes That Sink Profitable Small Businesses
Profitable on paper, broke in the bank. The seven cash-flow mistakes behind most small-business crunches, and a simple 13-week forecast to avoid them.