Pricing Psychology: How Anchoring and Tiers Shape What Customers Choose
Price is never judged in isolation. A look at anchoring, the decoy effect, and framing, and how to use them honestly in pricing design.
Business
Startups, pricing, marketing and leadership — practical lessons from people building companies right now.
How to Price Your First SaaS Plan Without Leaving Money on the Table
Most first-time founders underprice. How to pick a value metric, design three tiers that sell the middle one, and test price increases without losing customers.