Pricing Psychology: How Anchoring and Tiers Shape What Customers Choose
Price is never judged in isolation. A look at anchoring, the decoy effect, and framing, and how to use them honestly in pricing design.
How to Price Your First SaaS Plan Without Leaving Money on the Table
Most first-time founders underprice. How to pick a value metric, design three tiers that sell the middle one, and test price increases without losing customers.